Smart phone became a watershed of cell phone manufacturers
The very important reason that RIM and Apple can enhance sales rankings in the global handset market is the smart phones such as Blackberry and the iPhone become more prevalent.
According to market research firm Strategy Analytics reports, the first quarter, the global smart phone shipments totaled 54 million and increased 50% over last year’s 35.9 million. At present, smart phones shipped accounted for 18% at the total of worldwide cell phone shipments. The British market research firm Coda Research Consultancy expected, the global smart phone sales will reach 2.5 billion from 2010 to 2015. Smart phone sales growth is mainly due to the phone can support a wide range of services and have more applications. Steve Smith, the company’s founder, said, “If it is not smart phone is able to provide a higher level integration technology than standard cell phone, we also do not see this growth in smart phone sales levels.”
It is reported that Apple’s mobile software applications store “App Store” announced at the beginning of the year 2010, it can provide more than 100,000 kinds of applications to download for the world in 77 countries and regions and users have downloaded more than 3 billion time. This is precisely the reason for Apple’s success.
Different from Apple’s iPhone, Blackberry’s success is attributed to four factors: focus on its strengths, customer oriented, business model and the concept of the industrial chain.
In contrast of old handset makers Motorola, iSuppli’s latest data of the first quarter of 2007showed, the company is the world’s second-largest cell phone maker after Nokia and has now dropped to eighth of the world. The industry thought that the main problems are the products interruption of the company.
Fortunately, Motorola has begun to change. Tina Teng, the iSuppli senior analyst of mobile communications, said: “Its profit margin increased 19 percentage points in the first quarter a year earlier. This shows that Motorola focus on more profitable products such as the Droid thus chose the right path.”