Smart phone is rapidly emerging, and driving industries forward. Meanwhile the convergence of mobile and internet creates a wide range of consumers’ application demands, which facilitates the development of smart phones towards mobile search.

Smart phones are expected to keep growing and occupying a larger global market share in 2010. According to forecast of the telecommunications industry in 2010 released recently by Deloitte, the global production of mobile phones in the fourth quarter 2009 was 325 million, while it was 292 million the same period in 2008. The production of global mobile phones rebounding fully attributed to the rapid development of smart phones. In order to meet the growing needs of the users, Nokia, Samsung, LG and other handset makers have launched a series of new smart phones.

As people increasingly rely on powerful smart phones to get online instead of traditional PCs, the Internet search engine is still an indispensable tool though their online habits will change. Under the circumstance, mobile search contributes a lot to the promotion of smart phones for its powerful and comprehensive search capabilities. It is estimated that mobile search revenue is expected to reach 1to 2 billion dollars this year. Therefore, the most important competition is to campaign for a leadership in the field of mobile search.

Smart phones up pulling industry

According to market research Strategy Analytics, the mobile phone industry benefits much from the growth of consumer spending and the increasing market demands for Internet-enabled mobile phones. In the first quarter of this year, the shipment of global mobile phones can reach 265 million, a year-on-year increase of 8%. The increasing sales mainly result from the large market share of smart phones.

It is predictable that smart phones will continue to play an important role in the mobile phone market and their sales will keep growing in 2010. And it can be inferred that the popularity of smart phones is more the embodiment of diversified needs of consumers than merely a demand for high-end goods.

Technological progress and the potential of mobile search attract a great attention from the public. And their applications to daily life led to large sales of smart phones, which even surpassed the sales of PCs, making them the leading portable computing devices.

It is estimated that by the end of 2010 mobile search will become one of the five most commonly used features by smart phones together with voice, message, calendar and browser. And by 2011, sales of smart phones are expected to exceed those of all personal computers, including laptops and desktops and their shipments will reach 400 million units. By 2012, smart phone shipments will exceed 5.0 billion units. The mobile advertising market of 72 million dollars will be achieved mainly through mobile search.